Stages of Fundraising: Family and Friends

family and friends

For our second episode of the season, Moses Waweru had the chance to host Joram Mwinamo of SNDBX and tapped into his vast experience in the African startup and innovation ecosystem. We discussed whether or not African startups utilise family and friends fundraising and why we hear less about it in the African context than in the US and Europe. We also talk through practical strategies for seeking out this type of funding and managing the unique risks that it entails.

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